---
title: "Best WhatsApp CRM in India for 2027: Honest Comparison"
description: "Seven WhatsApp CRMs compared for Indian teams: pipelines, drips, inbox, ad tracking and Shopify. Who each tool suits and where plan limits bite. Nov 2026."
url: https://www.convobox.in/blog/best-whatsapp-crm-india-2027/
publisher: ConvoBox Inc
---

[Blog](https://www.convobox.in/blog/) · [Comparisons](https://www.convobox.in/blog/?c=Comparisons) · 13 min read

# Best WhatsApp CRM in India for 2027: an honest comparison of 7 tools

Seven WhatsApp CRMs compared for Indian teams: pipelines, drips, inbox, ad tracking and Shopify. Who each tool suits and where plan limits bite. Nov 2026.

By the **ConvoBox team** · ConvoBox Inc, Official Meta Tech Partner

On this page

1. [What is a WhatsApp CRM, and do you need one?](#what-is-a-whatsapp-crm)
2. [How do you choose a WhatsApp CRM?](#how-to-choose-a-whatsapp-crm)
3. [How do the seven WhatsApp CRMs compare?](#comparison-table)
4. [Which WhatsApp CRM is best for which business?](#best-whatsapp-crm-picks)
5. [What do WhatsApp CRMs cost, and where do the extra charges come in?](#pricing-and-extra-charges)
6. [Which WhatsApp CRM should you shortlist?](#which-crm-should-you-shortlist)
7. [What should you ask in a WhatsApp CRM demo?](#questions-to-ask-in-a-demo)
8. [Where does ConvoBox fit, and when should you pick something else?](#where-convobox-fits)

Key takeaways

- The right WhatsApp CRM depends mostly on where your leads come from and how many channels you sell on.
- WhatsApp-first teams running Meta ads should look for ad tagging, Lead Ads sync and CRM signals sent back to Meta.
- Teams that also sell on Instagram or TikTok may be better served by Respond.io or Kommo.
- Pipelines, drips, round-robin and extra users are often on higher plans, so compare the plan you will actually need.
- Meta's per-message charges sit on top of every provider's subscription, including ConvoBox.
- This comparison was written by the ConvoBox team using vendors' official pages checked in November 2026.

There's no single best WhatsApp CRM. It depends on where your leads come from and how many channels you sell on. If most leads arrive from Meta ads and you sell mainly on WhatsApp, look for a pipeline, stage-based follow-ups and ad tracking. If customers also reach you on Instagram, TikTok or email, an omnichannel tool or a classic sales CRM will probably suit you better. Disclosure: we make ConvoBox, which is one of the seven tools below. Updated November 2026.

- **ConvoBox** (our product): best for WhatsApp-first sales teams running Meta ads who want the pipeline, stage drips and ad signals in one place.
- **Interakt**: best if you want a separate Sales CRM next to a broad WhatsApp marketing and support suite.
- **Gallabox**: best for drip sequences plus pipeline management on its higher plans, with 30+ integrations.
- **WATI**: best for connecting WhatsApp to a CRM you already use, such as Salesforce, HubSpot, Zoho CRM or LeadSquared.
- **DoubleTick**: best for sales teams running several WhatsApp numbers, with Android and iOS apps.
- **Kommo**: best for a per-user sales CRM that covers WhatsApp, Instagram and TikTok.
- **Respond.io**: best for teams where WhatsApp is one channel among many.

The ConvoBox team wrote this guide, and ConvoBox is one of the seven tools in it. We compared what each vendor publishes: official websites, pricing pages and Shopify App Store listings, all checked in November 2026. This is not a hands-on test of every product, and the list is not a ranking. Prices, plans and features change often, so confirm anything important on the vendor's own page before you pay.

## What is a WhatsApp CRM, and do you need one?

A WhatsApp CRM is a customer database where every lead or customer record sits next to their WhatsApp chat. You see the conversation, the stage the lead is at, who owns them and what should happen next, all on one screen.

You probably need one once leads start slipping through. Say you run a coaching institute in Kota and 60 enquiries a day come in from Instagram ads. Three counsellors reply from one phone, follow-ups live in a notebook, and nobody can tell which ad brought the students who actually enrolled. That's the exact mess a WhatsApp CRM is meant to clean up.

If you get a handful of chats a day and answer all of them yourself, you don't need one yet. The free WhatsApp Business app and a spreadsheet are fine at that size. Our [app vs API guide](https://www.convobox.in/blog/whatsapp-business-api-vs-whatsapp-business-app/) explains when it's worth moving up.

Speed is the other reason teams switch. A 2011 Harvard Business Review study found that firms which tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. That was US research on B2B web leads, not WhatsApp, so treat it as a direction rather than a promise. Still, a CRM that puts each lead in front of the right person quickly matters more than a long feature list.

## How do you choose a WhatsApp CRM?

Choose based on how you sell, not on who has the most features. These six questions do most of the work.

1. **Where do your leads come from?**If it's mostly [click-to-WhatsApp ads](https://www.convobox.in/whatsapp-glossary/#click-to-whatsapp-ads) and Meta Lead Ads, look for ad tagging and lead form sync. If Instagram DMs, TikTok and email matter just as much, you need an omnichannel inbox.
2. **Do you want a pipeline inside the tool, or a link to a CRM you already have?**If your sales team already lives in Salesforce, HubSpot or Zoho, you may want WhatsApp to sync into that CRM rather than replace it.
3. **How should follow-ups go out?**Some tools run drip sequences. Some send a message when a lead changes stage. Check which plan includes it, because follow-ups are often gated.
4. **How many people and numbers?**Several tools cap users on entry plans or charge per extra user. Multiple numbers can also be limited to higher plans (WATI lists them on Business), so check before you count on them.
5. **Do you sell on Shopify?**Check whether there's a Shopify App Store app, a paid add-on, or a workaround through Zapier or similar.
6. **What's the full monthly cost?**Add the subscription, extra users, add-ons and Meta's own charges. Meta has billed per delivered template message since 1 July 2025, and that sits on top of any provider's plan.

## How do the seven WhatsApp CRMs compare?

Here's what each vendor lists on its own site, checked November 2026. "Not listed" means we didn't find it on the pages we checked. It doesn't mean the feature is missing, so ask in a demo.

| Tool | Pipeline | Follow-up sequences | Shared inbox | Click-to-WhatsApp ads | Shopify | Starting price |
| --- | --- | --- | --- | --- | --- | --- |
| ConvoBox | Custom pipelines, deals, tasks, tickets | Drip on any CRM stage | Yes, plus Android app | Auto-tags chats with campaign and ad; Lead Ads sync; stage signals to Meta | Shopify App Store app | [See pricing page](https://www.convobox.in/pricing/) |
| Interakt | Sales CRM (separate plan) | Not listed | Support Hub team inbox | CTWA ads | Shopify App Store app | See site |
| Gallabox | Pipeline management (Advanced plan) | Drip sequences (not on Basic) | Yes | CTWA ads | Listed as an integration on its site | See site |
| WATI | Pipeline management (Business plan) | Not listed | Yes | CTWA ads, plus Instagram and TikTok | Integration, paid add-on | See site |
| DoubleTick | Two-way CRM sync, incl. Salesforce | Not listed | Multi-number unified inbox | Broadcasts with ad tracking | Shopify App Store app | Not shown on site |
| Kommo | Sales pipeline | Not listed (Salesbot bots) | Unified inbox | Ad-source tracking | Shopify App Store app | See site |
| Respond.io | Lead management, CRM sync | Not listed (workflows on Growth+) | Omnichannel inbox | Not listed | Chat widget; order sync via Zapier, Make or n8n | See site |

## Which WhatsApp CRM is best for which business?

Every tool here does something well. The "keep in mind" points come only from each vendor's own pricing pages and listings, so read them as plan details to check, not as verdicts.

Our product · best for WhatsApp-first sales teams running Meta ads

### ConvoBox

ConvoBox puts a pipeline, deals, tasks and private notes next to every WhatsApp chat, and can send a drip campaign the moment a lead moves into a stage. It also connects to Meta Ads: click-to-WhatsApp chats arrive tagged with their campaign and ad, Lead Ads form entries become CRM contacts, and stage changes such as Qualified or Won go back to Meta as signals. It suits Indian businesses that sell mainly on WhatsApp and buy their leads through Facebook and Instagram.

- Custom pipelines with deals, tickets, tasks, notes and contact owners
- Stage drips that stop when the lead replies or moves on
- CTWA auto-tagging, Lead Ads sync and CRM signals to Meta
- Shared team inbox, Android app, Shopify app and Google Sheets sync

- Newer company with far fewer public reviews than older players
- WhatsApp only: no Instagram or TikTok DM inbox
- No HubSpot or WooCommerce integration
- Round robin is on the Scale plan; the mobile app is Android only (iPhone users use the web app)

[See the ConvoBox CRM page](https://www.convobox.in/whatsapp-crm/)

Best for · a Sales CRM inside a broad WhatsApp suite

### Interakt

Interakt, from Jio Haptik Technologies in Mumbai, splits its product into a Marketing Hub, a Support Hub (team inbox) and a Sales CRM, with AI agents, a no-code chatbot and WhatsApp Forms on top. It suits a business that wants marketing, support and sales with one WhatsApp vendor and doesn't mind adding the CRM as its own plan.

- Marketing, support inbox and Sales CRM from one vendor
- CTWA ads, WhatsApp Forms, Instagram automation and RCS fallback
- Shopify app rated 4.3 from 233 reviews (checked November 2026)

- Sales CRM listed at ₹2,499/mo for 5 agents, separate from the main plans (official pricing page, November 2026)
- WhatsApp AI Agents are a ₹3,000 add-on on Growth and Advanced
- Load-balanced auto-assignment and incoming webhooks need Advanced

[Official site](https://www.interakt.shop/)

Best for · drip sequences and pipeline with many integrations

### Gallabox

Gallabox combines broadcasts with drip sequences, a shared team inbox, chatbots, WhatsApp Forms and pipeline management, plus AI agents that also cover Instagram, voice and web. Its 30+ integrations include Zoho, HubSpot, LeadSquared and Salesforce, which helps if WhatsApp needs to feed a CRM you already run.

- Drip sequences and pipeline management in one product
- 30+ integrations, including HubSpot, Zoho, Salesforce and Razorpay
- WhatsApp Payments, QR and link generators, chat widget

- Pipeline management and AI voice need the Advanced plan
- Basic has no AI agents, no drip, no full API and a hard cap of 3 users
- Active chatbot flows are capped by plan (5, 20, 100, unlimited); conversation fees are separate

[Official site](https://gallabox.com/)

Best for · connecting WhatsApp to the CRM you already use

### WATI

WATI is a WhatsApp platform with a team inbox, a no-code chatbot, an AI support agent called Astra, broadcasts and catalog, and it also handles Instagram and TikTok DMs and ads. Its integration list (Salesforce, HubSpot, Zoho CRM, LeadSquared, WooCommerce, Klaviyo, Zapier, Google Sheets) makes it a sensible pick when your pipeline already lives somewhere else.

- Wide CRM integration list, including HubSpot and Salesforce
- Instagram and TikTok DMs alongside WhatsApp
- WhatsApp calling, Coexistence, API and an MCP server

- Pipeline management, round-robin and multiple numbers need the Business plan, listed at ₹16,799/mo billed quarterly (official pricing page, November 2026)
- Growth has 3 users, no extra users and no webhooks
- Template charges are extra; automation triggers and AI credits are metered

[Official site](https://www.wati.io/)

Best for · sales teams on several WhatsApp numbers

### DoubleTick

DoubleTick, from Mumbai, is built around a multi-number unified inbox that covers chats, calls and groups, with assignment rules, SLA tracking, role-based access and data masking. It syncs two ways with Salesforce and other CRMs, and has Android and iOS apps, which may suit sales teams that work mostly from their phones.

- Several numbers in one inbox, including calls and groups
- AI agents and AI summaries of chats and calls
- Android and iOS apps; Salesforce two-way sync

- Prices aren't shown on the site (Starter, Pro and Enterprise tiers)
- No free trial
- Shopify app has only 2 reviews (3.0, checked November 2026), too few to judge

[Official site](https://doubletick.io/)

Best for · a per-user sales CRM across WhatsApp, Instagram and TikTok

### Kommo

Kommo calls itself an all-in-one AI CRM for WhatsApp, TikTok and Instagram conversations. You get a unified inbox, a sales pipeline, Salesbot no-code bots, AI sales and booking agents, appointment booking and ad-source tracking. Of the seven, it's the closest to a traditional sales CRM with messaging built in.

- Sales pipeline is the heart of the product
- WhatsApp, Instagram and TikTok in one inbox
- Appointment booking and ad-source tracking

- Priced per user: listed at $25, $35 and $45 per user per month (official pricing page, November 2026)
- Minimum subscription of 6 months, no monthly payment
- Broadcasting, bots and automation need Advanced or higher; Shopify app is 1.6 from 7 reviews (checked November 2026)

[Official site](https://www.kommo.com/)

Best for · teams where WhatsApp is one channel of many

### Respond.io

Respond.io, based in Kuala Lumpur, offers an omnichannel inbox covering WhatsApp (including calls), Instagram, Messenger, TikTok, email and VoIP. Lead management, CRM sync, routing, AI agents, broadcasts and CSAT sit on top. If your customers reach you everywhere, this is the broadest channel list here.

- Widest channel coverage in this list
- Lead management, CRM sync and routing
- CSAT and analytics built in

- Priced in USD and tiered by monthly active contacts; Starter listed at $79/mo for 5 users (official pricing page, November 2026)
- Broadcasts, workflows, AI agents and API need Growth or higher; Meta fees are extra
- No Shopify App Store app; order sync runs through Zapier, Make or n8n

[Official site](https://respond.io/)

## What do WhatsApp CRMs cost, and where do the extra charges come in?

The plan price is only part of the bill. Most of the real difference between these tools shows up in user limits, add-ons and which plan includes the pipeline. Here's what the official pricing pages listed in November 2026:

- **Interakt:** Growth listed at ₹2,799/mo and Advanced at ₹3,799/mo, plus taxes. The Sales CRM is listed separately at ₹2,499/mo for 5 agents, and AI Agents are a ₹3,000 add-on on Growth and Advanced.
- **Gallabox:** Basic listed at ₹2,999/mo billed quarterly or ₹2,399/mo billed annually, with a hard cap of 3 users. Pipeline management sits on Advanced, listed at ₹16,999/mo quarterly or ₹13,599/mo annually. Conversation fees are separate.
- **WATI:** Growth listed at ₹2,699/mo billed quarterly (3 users, no extra users). Pipeline management is on Business, listed at ₹16,799/mo with 5 users and ₹2,199 per extra user. Extra numbers are listed at ₹2,499/mo.
- **Kommo:** listed per user per month in USD, with a 6-month minimum and no monthly payment option.
- **Respond.io:** listed in USD and tiered by monthly active contacts. Meta's fees are extra.
- **DoubleTick:** prices aren't shown on the website, so you'll need a sales call.
- **ConvoBox:** three monthly plans with a 7-day free trial. Current prices are on the [pricing page](https://www.convobox.in/pricing/).

Then there's Meta. Every tool here sits on the WhatsApp Business API, and Meta charges for delivered marketing, utility and authentication templates on top of the provider's plan. Since 1 October 2026, the first 1,000 service messages each month per business number are free, and replies beyond that are charged. There's one useful exception for ad-driven sales: when someone messages you from a click-to-WhatsApp ad and you reply within 24 hours, Meta opens a free window that may stay open for up to 7 days. Our [WhatsApp API pricing guide](https://www.convobox.in/blog/whatsapp-business-api-pricing-india/) walks through the numbers.

Before any demo, write down your stages on paper. For a furniture shop in Jaipur it might be New enquiry, Showroom visit booked, Quote sent, Won, Lost. Then ask each vendor to set up exactly those stages live on the call. You'll learn more in ten minutes than from any feature page.

## Which WhatsApp CRM should you shortlist?

Start with where your leads come from. Tap the answer that fits you best.

Where do most of your leads come from today?

Shortlist tools that tie each chat back to the ad that started it. ConvoBox tags click-to-WhatsApp chats and sends CRM stage changes back to Meta; Kommo lists ad-source tracking; DoubleTick lists ad tracking on broadcasts. Ask each one whether it can send events such as QualifiedLead or Purchase through Meta's Conversions API for Business Messaging, so your ads learn from buyers rather than from chats. Our [guide to CRM signals](https://www.convobox.in/blog/meta-conversions-api-whatsapp-crm-signals/) explains why that matters.

Look at Respond.io (WhatsApp, Instagram, Messenger, TikTok, email and VoIP) and Kommo (WhatsApp, Instagram and TikTok). WATI also lists Instagram and TikTok DMs. A WhatsApp-only tool, ConvoBox included, will leave your Instagram DMs in a separate app.

You probably want WhatsApp to sync into your CRM rather than replace it. WATI lists Salesforce, HubSpot, Zoho CRM and LeadSquared; Gallabox lists Zoho, HubSpot, LeadSquared and Salesforce; DoubleTick lists two-way Salesforce sync; Respond.io lists CRM sync. ConvoBox does not integrate with HubSpot, so it's not the right pick for HubSpot users.

Your needs lean toward order updates, COD confirmation and cart recovery more than a sales pipeline. Read our [comparison of Shopify WhatsApp apps](https://www.convobox.in/blog/best-shopify-whatsapp-apps-2027/) first, then come back if you also run a sales team.

## What should you ask in a WhatsApp CRM demo?

Ask questions that expose the plan limits and the real monthly bill. Tick them off as you go.

- Show me a lead from a click-to-WhatsApp ad. Is the campaign and ad attached to the chat automatically?
- Which plan includes the pipeline, and which includes automated follow-ups?
- Can a message go out when a lead changes stage, and what stops it?
- What does each extra user cost, and is there a hard cap on my plan?
- How do you bill Meta's per-message charges, and is GST added on top?
- Is there a minimum term, or quarterly or annual billing only?
- Does it sync with our existing CRM both ways, or only one way?
- Which mobile apps exist, Android, iOS or both, and what can agents do in them?
- Can we export all contacts, chats and deals if we leave?
- Who do we contact for support, and during which hours?

## Where does ConvoBox fit, and when should you pick something else?

ConvoBox fits best when WhatsApp is your main sales channel and Meta ads are your main lead source. The [CRM](https://www.convobox.in/whatsapp-crm/) sits inside the same inbox your team replies from, each stage can carry its own drip, and the [Meta Ads integration](https://www.convobox.in/meta-ads/) tags chats by ad and sends Qualified or Won back to Meta. Our [stage drip guide](https://www.convobox.in/blog/whatsapp-drip-campaigns-crm-stages/) shows how those follow-ups work in practice.

Pick something else if you need Instagram or TikTok DMs in the same inbox (look at Respond.io, Kommo or WATI), if you run HubSpot or WooCommerce and need the integration today, or if your agents use iPhones and need a native app (our mobile app is Android only; DoubleTick lists Android and iOS). We're also a newer company with far fewer public reviews than WATI or Interakt. If a long review history matters to your purchase, that's a fair reason to choose them.

Whichever tool you try, run a real week of leads through the trial before you commit. ConvoBox has a 7-day free trial; for the others, check each site for a trial or demo (DoubleTick says it has no free trial). A week of actual chats tells you more than any comparison, this one included.

## Sources

1. [Interakt pricing, Interakt (Jio Haptik Technologies)](https://www.interakt.shop/pricing/)
2. [Gallabox pricing, Gallabox](https://gallabox.com/pricing)
3. [WATI pricing, WATI](https://www.wati.io/pricing/)
4. [DoubleTick official website, DoubleTick](https://doubletick.io/)
5. [Kommo pricing, Kommo](https://www.kommo.com/pricing/)
6. [Respond.io pricing, Respond.io](https://respond.io/pricing)
7. [Pricing on the WhatsApp Business Platform, Meta for Developers](https://developers.facebook.com/docs/whatsapp/pricing)
8. [Conversions API for Business Messaging, Meta for Developers](https://developers.facebook.com/documentation/ads-commerce/conversions-api/business-messaging)
9. [The Short Life of Online Sales Leads, Harvard Business Review (2011)](https://hbr.org/2011/03/the-short-life-of-online-sales-leads)

## Frequently asked questions

Short, direct answers. Still unsure? [Message the team on WhatsApp](https://wa.me/917338519445?text=Hi%20ConvoBox%20team%2C%20I%27d%20like%20to%20know%20more%20about%20ConvoBox.).

### What is the best WhatsApp CRM in India?

There is no single best tool for everyone. WhatsApp-first sales teams running Meta ads should look for pipelines, stage follow-ups and ad tracking. Teams that sell on many channels may prefer Respond.io or Kommo. If your sales data already lives in Salesforce, HubSpot or Zoho, a tool that syncs with it, such as WATI or Gallabox, may fit better.

### Is a WhatsApp CRM free to use?

Most WhatsApp CRMs charge a monthly subscription, and Meta charges separately for each delivered template message on the WhatsApp Business API. Some vendors also charge for extra users or add-ons such as AI agents. Since 1 October 2026, Meta gives the first 1,000 service messages each month per business number free, with replies charged after that.

### Can I connect WhatsApp to HubSpot, Zoho or Salesforce?

Yes, through some providers. WATI lists Salesforce, HubSpot, Zoho CRM and LeadSquared. Gallabox lists Zoho, HubSpot, LeadSquared and Salesforce. DoubleTick lists two-way Salesforce sync. ConvoBox does not integrate with HubSpot, so check each vendor's current integration page before deciding.

### Do I need the WhatsApp Business API for a WhatsApp CRM?

If several people need to reply from one number, or you want automation and integrations, yes. The tools in this comparison work on the official WhatsApp Business API through a provider. If you are one owner answering a few chats a day, the free WhatsApp Business app and a spreadsheet are usually enough for now.

### How do click-to-WhatsApp ads connect to a CRM?

When someone taps a click-to-WhatsApp ad, a chat opens with your business. Some tools tag that chat with the campaign and ad, and some can send later events, such as a qualified lead or a purchase, back to Meta through the Conversions API for Business Messaging. That helps Meta optimise ads for buyers rather than chats.

## Keep reading

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Source: https://www.convobox.in/blog/best-whatsapp-crm-india-2027/ · © ConvoBox Inc