Best WhatsApp CRM in India for 2027: an honest comparison of 7 tools

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1. What is a WhatsApp CRM, and do you need one?
2. How do you choose a WhatsApp CRM?
3. How do the seven WhatsApp CRMs compare?
4. Which WhatsApp CRM is best for which business?
5. What do WhatsApp CRMs cost, and where do the extra charges come in?
6. Which WhatsApp CRM should you shortlist?
7. What should you ask in a WhatsApp CRM demo?
8. Where does ConvoBox fit, and when should you pick something else?

There's no single best WhatsApp CRM. It depends on where your leads come from and how many channels you sell on. If most leads arrive from Meta ads and you sell mainly on WhatsApp, look for a pipeline, stage-based follow-ups and ad tracking. If customers also reach you on Instagram, TikTok or email, an omnichannel tool or a classic sales CRM will probably suit you better. Disclosure: we make ConvoBox, which is one of the seven tools below. Updated November 2026.

• ConvoBox (our product): best for WhatsApp-first sales teams running Meta ads who want the pipeline, stage drips and ad signals in one place.
• Interakt: best if you want a separate Sales CRM next to a broad WhatsApp marketing and support suite.
• Gallabox: best for drip sequences plus pipeline management on its higher plans, with 30+ integrations.
• WATI: best for connecting WhatsApp to a CRM you already use, such as Salesforce, HubSpot, Zoho CRM or LeadSquared.
• DoubleTick: best for sales teams running several WhatsApp numbers, with Android and iOS apps.
• Kommo: best for a per-user sales CRM that covers WhatsApp, Instagram and TikTok.
• Respond.io: best for teams where WhatsApp is one channel among many.

What is a WhatsApp CRM, and do you need one?

A WhatsApp CRM is a customer database where every lead or customer record sits next to their WhatsApp chat. You see the conversation, the stage the lead is at, who owns them and what should happen next, all on one screen.

You probably need one once leads start slipping through. Say you run a coaching institute in Kota and 60 enquiries a day come in from Instagram ads. Three counsellors reply from one phone, follow-ups live in a notebook, and nobody can tell which ad brought the students who actually enrolled. That's the exact mess a WhatsApp CRM is meant to clean up.

If you get a handful of chats a day and answer all of them yourself, you don't need one yet. The free WhatsApp Business app and a spreadsheet are fine at that size. Our app vs API guide explains when it's worth moving up.

Speed is the other reason teams switch. A 2011 Harvard Business Review study found that firms which tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. That was US research on B2B web leads, not WhatsApp, so treat it as a direction rather than a promise. Still, a CRM that puts each lead in front of the right person quickly matters more than a long feature list.

How do you choose a WhatsApp CRM?

Choose based on how you sell, not on who has the most features. These six questions do most of the work.

1. Where do your leads come from?

   If it's mostly click-to-WhatsApp ads and Meta Lead Ads, look for ad tagging and lead form sync. If Instagram DMs, TikTok and email matter just as much, you need an omnichannel inbox.

2. Do you want a pipeline inside the tool, or a link to a CRM you already have?

   If your sales team already lives in Salesforce, HubSpot or Zoho, you may want WhatsApp to sync into that CRM rather than replace it.

3. How should follow-ups go out?

   Some tools run drip sequences. Some send a message when a lead changes stage. Check which plan includes it, because follow-ups are often gated.

4. How many people and numbers?

   Several tools cap users on entry plans or charge per extra user. Multiple numbers can also be limited to higher plans (WATI lists them on Business), so check before you count on them.

5. Do you sell on Shopify?

   Check whether there's a Shopify App Store app, a paid add-on, or a workaround through Zapier or similar.

6. What's the full monthly cost?

   Add the subscription, extra users, add-ons and Meta's own charges. Meta has billed per delivered template message since 1 July 2025, and that sits on top of any provider's plan.

How do the seven WhatsApp CRMs compare?

Here's what each vendor lists on its own site, checked November 2026. "Not listed" means we didn't find it on the pages we checked. It doesn't mean the feature is missing, so ask in a demo.

Which WhatsApp CRM is best for which business?

Every tool here does something well. The "keep in mind" points come only from each vendor's own pricing pages and listings, so read them as plan details to check, not as verdicts.

What do WhatsApp CRMs cost, and where do the extra charges come in?

The plan price is only part of the bill. Most of the real difference between these tools shows up in user limits, add-ons and which plan includes the pipeline. Here's what the official pricing pages listed in November 2026:

• Interakt: Growth listed at ₹2,799/mo and Advanced at ₹3,799/mo, plus taxes. The Sales CRM is listed separately at ₹2,499/mo for 5 agents, and AI Agents are a ₹3,000 add-on on Growth and Advanced.
• Gallabox: Basic listed at ₹2,999/mo billed quarterly or ₹2,399/mo billed annually, with a hard cap of 3 users. Pipeline management sits on Advanced, listed at ₹16,999/mo quarterly or ₹13,599/mo annually. Conversation fees are separate.
• WATI: Growth listed at ₹2,699/mo billed quarterly (3 users, no extra users). Pipeline management is on Business, listed at ₹16,799/mo with 5 users and ₹2,199 per extra user. Extra numbers are listed at ₹2,499/mo.
• Kommo: listed per user per month in USD, with a 6-month minimum and no monthly payment option.
• Respond.io: listed in USD and tiered by monthly active contacts. Meta's fees are extra.
• DoubleTick: prices aren't shown on the website, so you'll need a sales call.
• ConvoBox: three monthly plans with a 7-day free trial. Current prices are on the pricing page.

Then there's Meta. Every tool here sits on the WhatsApp Business API, and Meta charges for delivered marketing, utility and authentication templates on top of the provider's plan. Since 1 October 2026, the first 1,000 service messages each month per business number are free, and replies beyond that are charged. There's one useful exception for ad-driven sales: when someone messages you from a click-to-WhatsApp ad and you reply within 24 hours, Meta opens a free window that may stay open for up to 7 days. Our WhatsApp API pricing guide walks through the numbers.

Which WhatsApp CRM should you shortlist?

Start with where your leads come from. Tap the answer that fits you best.

What should you ask in a WhatsApp CRM demo?

Ask questions that expose the plan limits and the real monthly bill. Tick them off as you go.

• Show me a lead from a click-to-WhatsApp ad. Is the campaign and ad attached to the chat automatically?
• Which plan includes the pipeline, and which includes automated follow-ups?
• Can a message go out when a lead changes stage, and what stops it?
• What does each extra user cost, and is there a hard cap on my plan?
• How do you bill Meta's per-message charges, and is GST added on top?
• Is there a minimum term, or quarterly or annual billing only?
• Does it sync with our existing CRM both ways, or only one way?
• Which mobile apps exist, Android, iOS or both, and what can agents do in them?
• Can we export all contacts, chats and deals if we leave?
• Who do we contact for support, and during which hours?

Where does ConvoBox fit, and when should you pick something else?

ConvoBox fits best when WhatsApp is your main sales channel and Meta ads are your main lead source. The CRM sits inside the same inbox your team replies from, each stage can carry its own drip, and the Meta Ads integration tags chats by ad and sends Qualified or Won back to Meta. Our stage drip guide shows how those follow-ups work in practice.

Whichever tool you try, run a real week of leads through the trial before you commit. ConvoBox has a 7-day free trial; for the others, check each site for a trial or demo (DoubleTick says it has no free trial). A week of actual chats tells you more than any comparison, this one included.

Sources

1. Interakt pricing, Interakt (Jio Haptik Technologies)
2. Gallabox pricing, Gallabox
3. WATI pricing, WATI
4. DoubleTick official website, DoubleTick
5. Kommo pricing, Kommo
6. Respond.io pricing, Respond.io
7. Pricing on the WhatsApp Business Platform, Meta for Developers
8. Conversions API for Business Messaging, Meta for Developers
9. The Short Life of Online Sales Leads, Harvard Business Review (2011)