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Industries · Food & beverage

WhatsApp marketing for cafés, restaurants and sweet shops

Share menus and festive boxes, take orders and pre-orders on WhatsApp, and bring regulars back with offers that reach them in minutes.

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Businesses like these use ConvoBox

  • Kaapi Stop
  • Sweet Master

BREW LANE CAFÉ

Order B-1042 · Pickup · 11:42

  • 1 Masala dosa₹120
  • 1 Filter coffee₹60
Total₹180

PAID · UPI via payment link

Ordered on WhatsApp

Example tickets from invented businesses. Each order arrives as a chat, not a call.

How do food and beverage businesses use WhatsApp?

WhatsApp marketing for food and beverage businesses is the use of the WhatsApp Business API to share menus, take orders and send offers directly to customers, without paying a commission on every order.

Read the full explanation

With ConvoBox, a café, restaurant, bakery or sweet shop shares its menu or catalog in the chat, takes orders and pre-orders with Razorpay payment links, and broadcasts weekend specials and festive gift boxes to segmented lists of regulars who opted in. A chatbot answers timings, location and availability questions at any hour, and the shared team inbox lets the counter and the kitchen manager reply from one number. Festive seasons such as Diwali bring large spikes in sweet and gift-box orders, which approved templates can announce days in advance. After the visit, a timed message can ask for feedback and send a repeat-visit offer. Kaapi Stop and Sweet Master use ConvoBox.

Today on the WhatsApp counter

  1. Take an order and a paymentOrdersMenu or catalog in the chat, cart, Razorpay link, order saved.
  2. Announce festive boxesBroadcastTemplate to opted-in regulars, pre-orders paid by link.
  3. Ask, then bring them backWorkflowNext-day feedback tap and a return offer, unhappy replies go to a person.
  4. Answer timings and "is it ready?"ChatbotA chatbot replies at any hour, the team takes over when needed.

Try it yourself

What does a WhatsApp food order look like, start to finish?

Three real moments for a café and a sweet shop (both invented). Tap the options in the phone and watch what the counter team gets on the right.

BBrew Lane Café Official business account

Example: an invented café taking a pickup order from a menu and a payment link.

Read this example as text

Menu order and payment

Example: an invented café taking a pickup order from a menu and a payment link.

  1. Customer: Menu please
  2. ConvoBox: Keyword "menu" started a workflow. The chatbot replies at any hour. Counter staff are only pulled in when needed.
  3. Brew Lane Café: Hi Divya, welcome to Brew Lane Café ☕ What are you in the mood for? (options: Breakfast till 11:30, Coffee and tea, Bakes and snacks)
  4. Choices: Breakfast / Coffee and tea
  1. Brew Lane Café: Breakfast, served till 11:30 AM (options: Masala dosa · ₹120, Ghee pongal and vada · ₹140, Idli (3) with sambar · ₹90)
  2. Choices: Masala dosa + filter coffee / Show coffee and tea
  1. Brew Lane Café: Coffee and tea (options: Filter coffee · ₹60, Masala chai · ₹50, Cold coffee · ₹110)
  2. Choices: Masala dosa + filter coffee / Show breakfast
  1. ConvoBox: Order created from the cart. Order B-1042: 1 masala dosa, 1 filter coffee. ₹180, pickup. Status: payment pending.
  2. Brew Lane Café: Order B-1042 (pickup) 1 Masala dosa · ₹120 1 Filter coffee · ₹60 Total ₹180 Pay now to start the kitchen, or pay at the counter.
  3. Choices: Pay ₹180 now / Pay at the counter
  1. ConvoBox: Razorpay payment link sent. Link for ₹180. UPI, cards and wallets work on the Razorpay page.
  2. Note: Divya pays with UPI
  3. ConvoBox: Payment received. B-1042 marked Paid and tagged "pickup". The counter sees it in the shared inbox.
  4. ConvoBox: Assigned to the counter. Shared inbox: the counter number is on the chat, the kitchen manager can add a note.
  5. Brew Lane Café: Payment received ✅ Order B-1042 will be ready in about 12 minutes. Show this message at the counter.
  1. ConvoBox: Tagged "pay-at-counter". Order saved. Staff see the tag and collect payment on pickup.
  2. Brew Lane Café: No problem. Order B-1042 is saved, pay at the counter. Ready in about 12 minutes.

Diwali pre-order

Example: an invented sweet shop announcing gift boxes to opted-in past buyers.

  1. Note: Five days before Diwali. Sweet Orchard sends a pre-order template to customers who bought sweets before and opted in.
  2. ConvoBox: Broadcast sent to a segment. Segment: opted in, tag "sweets-buyer", city Chennai. Marketing template, scheduled for 10 AM.
  3. ConvoBox: Stop button is built in. Contacts who tap Stop are left out of every future broadcast automatically.
  4. Sweet Orchard: 🪔 Diwali gift boxes are open for pre-order, Divya. Pick a box and we will deliver on the day you choose.
  5. Choices: Classic box ₹899 / Premium box ₹1,499 / Stop offers
  1. Sweet Orchard: Done. You will not get festive offers from Sweet Orchard. Reply START any time to hear from us again.
  2. ConvoBox: Opt-out saved. Contact tagged "unsubscribed". Excluded from all marketing broadcasts.
  1. Sweet Orchard: Classic box: 16 pieces: kaju katli, mysore pak, laddu. ₹899. Which delivery slot suits you?
  2. Choices: Friday, before noon / Saturday, before noon / Saturday, evening
  1. Sweet Orchard: Reserved ✅ Classic box, delivery friday, before noon. Pay ₹899 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹899 for Classic box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹899 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Classic box, friday, before noon, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Classic box is booked. We will message you when it leaves the shop.
  1. Sweet Orchard: Reserved ✅ Classic box, delivery saturday, before noon. Pay ₹899 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹899 for Classic box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹899 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Classic box, saturday, before noon, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Classic box is booked. We will message you when it leaves the shop.
  1. Sweet Orchard: Reserved ✅ Classic box, delivery saturday, evening. Pay ₹899 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹899 for Classic box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹899 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Classic box, saturday, evening, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Classic box is booked. We will message you when it leaves the shop.
  1. Sweet Orchard: Premium box: 24 pieces with dry-fruit sweets. ₹1,499. Which delivery slot suits you?
  2. Choices: Friday, before noon / Saturday, before noon / Saturday, evening
  1. Sweet Orchard: Reserved ✅ Premium box, delivery friday, before noon. Pay ₹1,499 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹1,499 for Premium box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹1,499 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Premium box, friday, before noon, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Premium box is booked. We will message you when it leaves the shop.
  1. Sweet Orchard: Reserved ✅ Premium box, delivery saturday, before noon. Pay ₹1,499 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹1,499 for Premium box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹1,499 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Premium box, saturday, before noon, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Premium box is booked. We will message you when it leaves the shop.
  1. Sweet Orchard: Reserved ✅ Premium box, delivery saturday, evening. Pay ₹1,499 with this link to confirm.
  2. ConvoBox: Razorpay payment link created. ₹1,499 for Premium box. Sent in the same chat, no separate app.
  3. Note: Divya pays with UPI
  4. ConvoBox: Payment received. ₹1,499 paid. Order SO-2210 marked Paid.
  5. ConvoBox: Row added to your production sheet. Premium box, saturday, evening, address, paid. The kitchen plans from this list.
  6. ConvoBox: Stage moved. Pre-order confirmed. Tagged "diwali-2026" for next year's list.
  7. Sweet Orchard: Payment received, thank you! Your Premium box is booked. We will message you when it leaves the shop.

Feedback and repeat visit

Example: a message the day after a visit, with a feedback tap and a return offer.

  1. Note: The morning after Divya's paid order, a workflow with a one-day delay runs.
  2. ConvoBox: Workflow: thanks and feedback. Trigger: order marked Paid. Wait 1 day. Send the template. Branch on the tap.
  3. Brew Lane Café: Hi Divya, thanks for stopping by Brew Lane Café yesterday ☕ How was your masala dosa and filter coffee?
  4. Choices: Loved it / It was okay / Not great
  1. ConvoBox: Tagged "happy". Goes on the list for the weekend specials broadcast.
  2. Brew Lane Café: So happy to hear that! Here is ₹50 off your next visit: code BREW50, valid for 14 days. A quick review helps us a lot: g.page/brew-lane (example link).
  3. ConvoBox: Stage moved. Regular. A reminder to come back can be added as a CRM stage drip.
  1. Brew Lane Café: Thanks for being honest. What could we do better?
  2. Choices: Waiting time / Taste / Price
  1. ConvoBox: Assigned to the manager. Chat goes to Meera in the shared inbox with the tag "feedback". A person follows up, not a bot.
  2. Brew Lane Café: Noted, thank you. Our manager Meera will message you personally.
  1. ConvoBox: Unhappy reply: alert to the manager. Chat assigned to Meera right away with a notification.
  2. Brew Lane Café: We are sorry about that, Divya. Meera, our manager, will message you shortly to make it right.

What runs behind a WhatsApp food counter?

The phone is the easy part. These are the pieces that make orders, offers and replies work for a real shop.

WhatsApp Commerce

Menu, cart and payment in one chat

Customers browse your catalog or menu list, send a cart, and get a Razorpay payment link. ConvoBox records the order and its payment status, so the counter is not matching screenshots to orders. Read how in the guide to selling on WhatsApp.

Diyas lit for Diwali on a decorated step

Festive weeks are won days earlier. Announce the box, take the pre-order, plan the kitchen.

WhatsApp Broadcast

Segments, not blasts

Send to tags like "sweets-buyer" or a city. Stop requests are applied for you.

Shared Team Inbox

Counter and kitchen on one number

Assign a chat, leave private notes, and let the manager step in on complaints.

Good to know

Only message people who opted in. Meta charges for delivered template messages, and those fees are separate from the ConvoBox plan. The pricing guide explains the categories.

Guides to read next

WhatsApp for food & beverage: questions

Short, direct answers. Still unsure? Message the team on WhatsApp.

Can a restaurant take orders on WhatsApp?

Yes. Share your menu or catalog in the chat, accept the order, and send a Razorpay payment link. Orders and payments are tracked in ConvoBox.

How do sweet shops use WhatsApp for festivals?

Sweet shops broadcast festive gift-box menus to past customers a few days before the festival and take pre-orders with payment links, so production can be planned in advance.

Will customers get spammed?

No. Send offers only to people who opted in, segment by interest and location, and every marketing message includes an unsubscribe option that ConvoBox applies automatically.

ConvoBox for other industries

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