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IndustriesFashion & apparel

WhatsApp marketing for fashion and apparel brands

Launch collections as carousels, answer size questions in seconds, confirm cash-on-delivery orders and bring shoppers back for the next season, all on WhatsApp.

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Businesses like these use ConvoBox

  • Whizzo Fashion
  • To Impress Clothing
  • Thaathas Clothing
  • Raviraj Textile
  1. Cotton kurta, an example product card
    Card 1 of 4Cotton kurta₹1,499
  2. Silk saree, an example product card
    Card 2 of 4Silk saree₹4,299
  3. Floral midi dress, an example product card
    Card 3 of 4Floral midi dress₹2,499
  4. Linen shirt, an example product card
    Card 4 of 4Linen shirt₹1,850

These four looks are one carousel template, sent as a single WhatsApp message. Example products and prices.

How do fashion brands use WhatsApp?

WhatsApp marketing for fashion brands is the use of the official WhatsApp Business API to sell, support and re-engage shoppers inside the chat they already open every day.

Read the full explanation

With ConvoBox, a fashion or ethnic-wear label sends new collections as swipeable carousel templates, lets a chatbot answer size, colour and stock questions around the clock, and confirms cash-on-delivery orders before they ship, which cuts returns. Shopify stores get order, shipping and delivery updates automatically, and abandoned carts receive up to three timed reminders with the product photo. Repeat buyers are segmented by tags and CRM stage, so festive offers reach the right people instead of the whole list. Fashion and textile brands such as Whizzo Fashion, To Impress Clothing, Thaathas Clothing and Raviraj Textile run their WhatsApp on ConvoBox. Marketing messages go only to contacts who opted in, and every offer carries an unsubscribe option that ConvoBox applies automatically.

What does a season look like on WhatsApp?

Five moments a fashion label can run on one number. The first three are in the phone below.

  1. 01Drop day

    A carousel reaches repeat buyers the hour a collection goes live.

  2. 0211 pm size question

    The AI agent answers from your size chart, then a stylist takes over.

  3. 03COD confirmation

    One tap to confirm. The answer becomes a tag on the Shopify order.

  4. 04Delivery day

    Shipped, out for delivery and delivered, from Shopify events.

  5. 05Back in season

    Customers who bought the style last year hear when it returns.

Try it yourself

Three fashion moments, played out on a phone

A collection drop, a cash-on-delivery order and a win-back message, for an invented label called Bloom Studio. Tap the buttons as the shopper would.

BBloom Studio Official business account

Example: a festive edit sent as a carousel to repeat buyers, then a size question answered at once. A carousel template shows these cards side by side.

Read this example as text

Collection drop

Example: a festive edit sent as a carousel to repeat buyers, then a size question answered at once. A carousel template shows these cards side by side.

  1. ConvoBox: Broadcast sent. Carousel template "Festive edit" went to the tag repeat-buyer. Only contacts who opted in are included.
  2. Bloom Studio: Our festive edit is here 🪔 Swipe through the looks.
  3. Bloom Studio: 1/3 Cotton kurta · ₹1,499
  4. Bloom Studio: 2/3 Silk saree · ₹4,299
  5. Bloom Studio: 3/3 Floral midi dress · ₹2,499
  6. Choices: Is the kurta in L? / Order the saree / Not now
  1. ConvoBox: AI agent replies. Answers from your product details and size chart, at any hour.
  2. Bloom Studio: Yes, the cotton kurta is in stock in L, in mint and olive. Want the link?
  3. Choices: Send me the link / Size guide / Talk to a stylist
  1. Bloom Studio: Here you go. Tap to open the kurta page and pick your colour.
  2. ConvoBox: Tag added. festive-interest on the contact.
  3. ConvoBox: CRM stage. Moved to "Interested" so your team can follow up.
  1. Bloom Studio: For L: chest 40 in, length 29 in. Between sizes? Tell me your usual size and I will suggest one.
  2. Choices: Send me the link / Talk to a stylist
  1. ConvoBox: Chat assigned. To Kavya in the stylist team, with the full chat history attached.
  2. Note: Kavya joined the chat
  3. Bloom Studio: Hi Ananya, Kavya here. Tell me the occasion and I will pick two options for you.
  1. ConvoBox: Payment link sent. Razorpay link for the Silk saree, ₹4,299.
  2. Bloom Studio: Lovely choice. The silk saree is ₹4,299. Here is your payment link, UPI and cards both work.
  3. Note: Customer pays on the link
  4. ConvoBox: Payment received. ₹4,299 paid. The chat and the payment now sit on one contact.
  5. Bloom Studio: Payment received, thank you! We will message you here when it ships.
  1. Bloom Studio: No problem. We will only message you for new drops. Reply STOP any time.
  2. ConvoBox: Opt-out is built in. Every marketing message carries an unsubscribe option. ConvoBox applies it and skips that contact next time.

COD confirmation

Example: a Shopify cash-on-delivery order confirmed on WhatsApp before it ships, with the answer written back to the order as a tag.

  1. ConvoBox: Shopify: order #2291 placed. Payment method is cash on delivery, total ₹2,499.
  2. Bloom Studio: Hi Ananya, please confirm your cash-on-delivery order #2291 for ₹2,499 (Floral midi dress, size M) so we can ship it today.
  3. Choices: Confirm order / Change size / Cancel order
  1. ConvoBox: Tag written to the Shopify order. cod-confirmed (an example tag name). Your team packs only confirmed orders.
  2. Bloom Studio: Thank you! Your dress ships today. Tracking comes here.
  3. Note: Next morning, 09:15
  4. Bloom Studio: Out for delivery 🚚 Your order #2291 arrives today before 7 PM. Please keep ₹2,499 ready.
  1. ConvoBox: Chat assigned. To the support team: a size change needs an edit on the order.
  2. Bloom Studio: Sure. Which size would you like instead?
  3. Choices: L / S
  1. ConvoBox: Tag written to the Shopify order. cod-confirmed, with a note that the size changed after the chat.
  2. Bloom Studio: Done! Order #2291 is updated and ships today.
  1. ConvoBox: Tag written to the Shopify order. cod-cancelled (an example tag name). Your team does not ship it.
  2. Bloom Studio: Order #2291 is cancelled, no charge to you. Thank you for telling us before it left.

Back in season

Example: customers who bought a linen shirt last summer hear when linen returns, with an offer you choose.

  1. ConvoBox: Segment built. Tag linen-shirt, last order more than nine months ago, opted in.
  2. Bloom Studio: Hi Rohan, linen is back for summer 🌿 The linen shirt you bought last year returns in six colours from ₹1,850. Here is ₹200 off your next order this week.
  3. Choices: Show me colours / Maybe later / Stop messages
  1. Bloom Studio: Navy, sage, sand, white, rust and sky blue. (options: Navy · ₹1,850, Sage · ₹1,850, Sand · ₹1,850)
  2. Choices: Open the shop / Remind me Friday
  1. Bloom Studio: Opening the linen shirt page. Your ₹200 is applied at checkout.
  2. Note: Rohan orders on the Shopify store
  3. ConvoBox: Order credited. ₹1,650 after the ₹200 offer, credited to the win-back message that brought him back.
  1. ConvoBox: Workflow waits. Reminder template goes out on Friday at 6 PM, unless he orders first.
  2. Bloom Studio: Done. I will remind you on Friday evening.
  1. Bloom Studio: No problem. The offer stays open for seven days.
  1. Bloom Studio: Done, you are unsubscribed from offers.
  2. ConvoBox: Opt-out is built in. Every marketing message carries an unsubscribe option. ConvoBox applies it and skips that contact next time.

What does the team get behind each message?

The chat is the front. Behind it sit tags, stages and orders your team already works with.

Segment by what people bought

Tags, CRM stage and Shopify order history decide who gets each drop, so a kurta launch skips people who only bought shirts.

bought-kurtasize-Mfestive-buyerChennai

Answers at 11 pm

An AI agent or chatbot handles size, colour and stock questions, then hands the chat to a stylist with the history attached.

Is this in M?Yes, in olive and maroon.

COD tags on orders

Confirm or cancel lands on the Shopify order.

Carousel and utility templates

Approved by Meta, edited by you, used in broadcasts and automations.

Opt-out handled

Unsubscribes are applied for you.

Which ConvoBox features do fashion brands use most?

Guides to read next

WhatsApp for fashion brands: questions

Short, direct answers. Still unsure? Message the team on WhatsApp.

How do fashion brands use WhatsApp to sell?

Fashion brands send collection launches as carousel templates, answer size and stock questions with a chatbot, share products from the WhatsApp catalog, and send order updates and cart reminders from Shopify. Shoppers can browse and buy without leaving the chat.

Can I send my new collection to only my past buyers?

Yes. ConvoBox segments contacts by tags, CRM stage and Shopify order history, so a launch can go to repeat buyers, a city or customers who bought a category before.

Does WhatsApp help reduce returns on COD orders?

Confirming cash-on-delivery orders on WhatsApp before shipping filters out customers who no longer want the order. ConvoBox tags the answer on the Shopify order so your team ships only confirmed orders.

Can customers ask about sizes at night?

Yes. A chatbot or a ConvoBox AI agent answers size, colour and stock questions around the clock and hands the chat to your team when needed.

ConvoBox for other industries

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Start using WhatsApp for your fashion brand

Connect your number to the official WhatsApp Business API and launch your first broadcast, chatbot or Shopify automation the same day.

  • 7-day free trial
  • No credit card
  • Official Meta Tech Partner
  • Hand-held onboarding
Start your free trialSign up and connect your WhatsApp number Book a live demoSee ConvoBox set up for your business Chat with the teamAsk anything on WhatsApp before you sign up Install the Shopify appOrder updates, COD and cart recovery
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