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IndustriesD2C & e-commerce

WhatsApp marketing for D2C and e-commerce brands

Recover abandoned carts, confirm COD orders, send every order update automatically and bring customers back with repeat-purchase reminders.

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See the ConvoBox Shopify app

Businesses like these use ConvoBox

  • Arzi Perfumes
  • The Noon Club

How do D2C brands use WhatsApp?

WhatsApp marketing for D2C brands is the use of the WhatsApp Business API to automate the post-click journey of an online store: order confirmations, cash-on-delivery confirmation, shipping and delivery updates, abandoned cart recovery and repeat-purchase reminders.

Read the full explanation

ConvoBox connects to Shopify from the Shopify App Store and runs 22 ready-made automations that start from Shopify events, each using an approved WhatsApp template the brand can edit. Revenue from carts, campaigns and automations is credited to the WhatsApp message that brought it in. ConvoBox customers report results such as a 42% abandoned cart recovery rate within three weeks (Wyll Store) and over 75% fewer "where is my order?" support tickets (Unbound). Brands including Mufasa and Arzi Perfumes also sell and support customers on WhatsApp with ConvoBox. Marketing reminders such as cart recovery go only to shoppers who agreed to receive them, and each message can carry an unsubscribe option.

Try it yourself

The post-click journey of an online store, one phone

Cart recovery, COD confirmation with order updates, and a repeat-purchase reminder for an invented Shopify brand, Kaveri Naturals. The panel shows the events and tags behind each message.

KKaveri Naturals Official business account

Example: a checkout left behind, a reminder with the product photo, and a second nudge a day later.

Read this example as text

Abandoned cart

Example: a checkout left behind, a reminder with the product photo, and a second nudge a day later.

  1. ConvoBox: Shopify: checkout abandoned. Two items, ₹1,298. The cart reminder drip starts after your delay.
  2. ConvoBox: Consent checked. Reminder sent only because this contact opted in to WhatsApp marketing.
  3. Kaveri Naturals: Hi Divya, you left something in your cart 🛍️ Cold-pressed hair oil 100 ml, 2 bottles, ₹1,298.
  4. Choices: Complete my order / Do you have COD? / Not now
  1. Kaveri Naturals: Taking you back to your cart. Your items are saved.
  2. Note: Divya completes the order on Shopify
  3. ConvoBox: Shopify: order #3307 placed. Prepaid, ₹1,298. The cart drip stops for this contact.
  4. ConvoBox: Recovered revenue. ₹1,298 credited to cart reminder 1, shown on the Shopify dashboard.
  1. ConvoBox: AI agent replies. From your store policies. Anything it is unsure about goes to your team.
  2. Kaveri Naturals: Yes, cash on delivery is available on your pin code. Shall I send your cart link again?
  3. Choices: Send the link / No thanks
  1. Note: 24 hours later
  2. ConvoBox: Drip step 2 of 3. Second reminder, with a code if you choose to add one.
  3. Kaveri Naturals: Your oil is still waiting. Order in the next 24 hours with BACK10 for 10% off.
  4. Choices: Use BACK10 / Stop reminders
  1. Kaveri Naturals: Done. No more cart reminders from us.
  2. ConvoBox: Opt-out is built in. Every marketing message carries an unsubscribe option. ConvoBox applies it and skips that contact next time.

COD and updates

Example: a cash-on-delivery order confirmed, then shipping, delivery and review messages driven by Shopify events.

  1. ConvoBox: Shopify: order #3310 placed. Cash on delivery, ₹1,947.
  2. Kaveri Naturals: Hi Suresh, please confirm your cash-on-delivery order #3310 for ₹1,947 so we can ship it today.
  3. Choices: Confirm order / Cancel order
  1. ConvoBox: Tag written to the Shopify order. cod-confirmed (an example tag name). Fulfilment sees a confirmed order.
  2. Kaveri Naturals: Thank you! We are packing your order now.
  3. Note: Day 1, 16:00
  4. ConvoBox: Shopify: fulfilment created. Courier and tracking number received.
  5. Kaveri Naturals: Packed and handed to the courier 📦 Track it here with your tracking number.
  6. Note: Day 3, 09:15
  7. ConvoBox: Shopify: out for delivery. Delivery-day alert so someone is home with cash.
  8. Kaveri Naturals: Out for delivery 🚚 Your order arrives today before 7 PM. Please keep ₹1,947 ready.
  9. Note: Day 3, 18:40
  10. ConvoBox: Shopify: delivered. Review request goes out after delivery.
  11. Kaveri Naturals: Delivered ✅ How was your order?
  12. Choices: Loved it / It was okay / Something is wrong
  1. Kaveri Naturals: Thank you! We have noted your feedback.
  2. ConvoBox: Tag added. reviewed. A review link can follow for happy customers.
  1. ConvoBox: Chat assigned. To the support team, with the order and tracking history attached.
  2. ConvoBox: Early warning. An unhappy reply reaches a person the same day.
  3. Kaveri Naturals: Sorry about that. Our support team will message you here today.
  1. ConvoBox: Tag written to the Shopify order. cod-cancelled (an example tag name). The order is held, not shipped.
  2. Kaveri Naturals: Order #3310 is cancelled, no charge to you. Thank you for telling us before it shipped.

Repeat reminder

Example: a refill reminder timed to how long the product lasts.

  1. ConvoBox: Reminder timer. 40 days after delivery of hair oil 100 ml, which usually lasts about six weeks. You set the timing per product.
  2. Kaveri Naturals: Hi Priya, your argan hair oil should be running low. Reorder now and get free shipping.
  3. Choices: Reorder in one tap / Remind me later / Stop reminders
  1. Note: Priya reorders on Shopify
  2. ConvoBox: Shopify: order #3322 placed. ₹649 prepaid.
  3. ConvoBox: Repeat revenue. ₹649 credited to the repeat reminder automation.
  4. ConvoBox: Tag added. repeat-buyer.
  5. Kaveri Naturals: Reordered ✅ Thank you, Priya. We will message you when it ships.
  1. ConvoBox: Workflow waits. Sends the reminder again in 10 days unless an order arrives first.
  2. Kaveri Naturals: Sure, I will check in again in 10 days.
  1. Kaveri Naturals: Done. No more reminders.
  2. ConvoBox: Opt-out is built in. Every marketing message carries an unsubscribe option. ConvoBox applies it and skips that contact next time.

What does ConvoBox read from Shopify and write back?

Store events start the messages. Customer answers come back to the order as tags, and every order is credited to the message that earned it.

Shopify events that start a message

  • Order placedConfirmation with items and total
  • Order placed, CODConfirm or cancel buttons
  • Checkout abandonedUp to three timed reminders
  • Fulfilment createdShipped, with tracking
  • Out for delivery and deliveredDelivery-day alert, then a thank-you and review request
  • Refund, return, cancelA status message for each

Tags written back

The customer's tap becomes a tag on the Shopify order, so fulfilment ships only what is confirmed.

cod-confirmedcod-cancelled
Tag names shown are examples.

Revenue, credited per message

Tracking links and a store pixel show recovered cart, campaign and automation revenue separately.

Set up in four steps

  1. Install from the Shopify App Store
  2. Connect your WhatsApp number
  3. Switch on automations and edit the text
  4. Watch recovered revenue appear
How the Shopify app works

Which ConvoBox features do D2C brands use most?

Guides to read next

WhatsApp for D2C brands: questions

Short, direct answers. Still unsure? Message the team on WhatsApp.

What WhatsApp automations should a D2C brand start with?

Most D2C brands start with order confirmation, COD confirmation, shipping and delivery updates, and a three-step abandoned cart drip. Repeat-purchase reminders and win-back offers usually come next.

Does ConvoBox work with Shopify?

Yes. ConvoBox is listed on the Shopify App Store and installs in about two minutes, with no theme code changes.

How is WhatsApp revenue measured?

ConvoBox credits each order to the automation or campaign that led to it using tracking links and a store pixel, and shows abandoned cart, campaign and automation revenue separately.

Do abandoned cart messages need opt-in?

Yes. A cart reminder is a marketing message, so send it only to shoppers who agreed to receive WhatsApp marketing at checkout or earlier. Each marketing message includes an opt-out that ConvoBox applies automatically.

ConvoBox for other industries

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Start using WhatsApp for your online store

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