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IndustriesJewellery

WhatsApp marketing for jewellery stores and brands

Share new designs with photos, answer price and purity questions, book store appointments and reach customers before every festival and wedding season.

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Businesses like these use ConvoBox

  • True Tribute by Prabu Jewellery
A 22 carat gold temple necklace set on a display bust
Design cardTemple Haaram22K · 38 g · BIS hallmark
Price and making charge?Our team will quote it for you.

How do jewellery stores use WhatsApp?

WhatsApp marketing for jewellery stores is the practice of using the official WhatsApp Business API to showcase designs, answer questions and bring customers into the store or to the online shop.

  • Jewellery buyers ask detailed questions about weight, purity, making charges and delivery, and they prefer to see photos before visiting.
Read the full explanation

With ConvoBox, a jeweller shares new designs as image and carousel templates, answers enquiries from a shared team inbox where several staff reply from one number, books store visits through a WhatsApp Flow form, and sends festive and wedding-season offers to segmented customer lists. Leads from Instagram click-to-WhatsApp ads arrive tagged with the ad, so the sales team knows which design the customer saw. True Tribute by Prabu Jewellery uses ConvoBox for WhatsApp. Prices are quoted by staff in the chat, because gold rates change through the day, and ConvoBox does not publish or promise live rates.

Try it yourself

From an Instagram ad to a showroom visit, played out

Three moments for an invented jeweller called Vasanta Jewels. Prices are quoted by staff, never by a bot, because rates move through the day.

VVasanta Jewels Official business account

Example: Meera taps a click-to-WhatsApp ad for a bridal haaram and asks about weight and price.

Read this example as text

Design enquiry

Example: Meera taps a click-to-WhatsApp ad for a bridal haaram and asks about weight and price.

  1. ConvoBox: Click-to-WhatsApp chat. Arrived from the Instagram ad "Bridal temple collection". Campaign and ad are tagged on the chat.
  2. Customer: Hi, is this temple haaram available? What is the weight and price?
  3. Vasanta Jewels: Namaste Meera 🙏 This is the Temple Haaram: 22K gold, 38 g, BIS hallmarked.
  4. Vasanta Jewels: The final price follows the day's gold rate and the making charge, so our team will quote it for you. Would you like that?
  5. Choices: Share a quote / See similar designs / Visit the store
  1. ConvoBox: Chat assigned. To Priya, showroom sales. She sees the ad and the design the customer asked about.
  2. Note: Priya joined the chat
  3. Vasanta Jewels: Hi Meera, Priya here. I will send a written estimate for the Temple Haaram, 38 g, using today's rate and the making charge. It is valid for today only.
  4. ConvoBox: Private note. Wedding in March. Interested in the haaram and matching jhumkas. Offer a private viewing.
  1. Vasanta Jewels: A few designs in the same style: (options: Temple Haaram · 22K · 38 g, Antique choker · 22K · 24 g, Lakshmi pendant set · 22K · 18 g)
  2. Choices: Share a quote / Visit the store
  1. Vasanta Jewels: We would love to host you. Opening our store visit form 👇
  2. ConvoBox: Workflow: store visit. A WhatsApp Flow form asks for branch, day and time. See the next example.
  3. Note: Try "Store visit" next

Store visit

Example: a private viewing booked in a few taps. In WhatsApp this is one Flow form with a dropdown and a date picker.

  1. Vasanta Jewels: Book a private viewing at our showroom. A consultant keeps the bridal and daily-wear trays ready for you.
  2. Choices: Book a visit
  1. ConvoBox: WhatsApp Flow opened. Screen 1 of 2: branch, day and time. Collects only what scheduling needs.
  2. Vasanta Jewels: Which showroom suits you?
  3. Choices: RS Puram / Gandhipuram
  1. Vasanta Jewels: Which day?
  2. Choices: Saturday / Sunday
  1. Vasanta Jewels: And the time?
  2. Choices: 11:00 AM / 4:00 PM
  1. ConvoBox: Flow response saved. Branch, day and time are stored as fields on the contact.
  2. ConvoBox: CRM stage. Moved to "Store visit booked".
  3. ConvoBox: Assigned. To Priya, with a note for the showroom team.
  4. Vasanta Jewels: Booked ✅ We will see you at the showroom. A reminder will come the day before.
  5. Note: Day before, 6:00 PM
  6. Vasanta Jewels: Reminder: your viewing at Vasanta Jewels is tomorrow. Reply here if you need to change the time.

Festive preview

Example: a Dhanteras preview to past buyers. The broadcast carries designs and an invitation, not a rate.

  1. ConvoBox: Broadcast scheduled. Dhanteras preview to contacts tagged past-buyer who opted in. Sent a few days before the festival.
  2. Vasanta Jewels: Dhanteras preview 🪔 Lightweight chains, coin sets and silver gifts are on display before the crowd. Come early or ask us here.
  3. Choices: See the designs / Reserve a viewing / Not now
  1. Vasanta Jewels: This season's new pieces: (options: Lightweight daily chains, Gold coin and pendant sets, Silver gift pieces)
  2. Vasanta Jewels: Prices follow the day's rate, so we quote on chat or at the store. Shall I ask a consultant to message you?
  3. Choices: Yes, please / Reserve a viewing
  1. ConvoBox: Chat assigned. To the showroom team, tagged dhanteras-preview.
  2. Vasanta Jewels: Done. Priya will message you shortly with options and a quote.
  1. Vasanta Jewels: Which slot suits you?
  2. Choices: Friday 4 PM / Saturday 11 AM
  1. ConvoBox: CRM stage. Moved to "Store visit booked", tag dhanteras-preview.
  2. Vasanta Jewels: Reserved ✅ We will have the trays ready for you.
  1. Vasanta Jewels: No problem. We will keep you posted for the wedding season. Reply STOP to opt out.
  2. ConvoBox: Opt-out is built in. Every marketing message carries an unsubscribe option. ConvoBox applies it and skips that contact next time.

When should a jeweller message customers?

Four moments in the year, each with its own list. Dates move with the calendar, so you schedule them yourself.

  1. Akshaya Tritiya

    Preview coins and lightweight pieces to people who bought gold from you before, a few days ahead.

    tag: past-buyer

  2. Wedding season

    Show bridal designs to enquiries from your ads, then invite them for a private viewing.

    tag: bridal-lead

  3. Dhanteras

    A preview invite to past buyers. Designs in the broadcast, price on the chat.

    tag: dhanteras-preview

  4. Between festivals

    New arrivals with photos, sent to people who once asked about that style.

    tag: asked-about-chains
A jeweller behind a shop counter using a phone

One number, the whole showroom

How do several staff reply from one number?

Every salesperson logs in to the ConvoBox shared team inbox with their own login. Chats are assigned, notes stay private and the customer always sees the showroom's official number.

  • Assign a chat to the consultant who handled the customer last time
  • Ads tell the team which design the customer saw, with the Meta Ads integration
  • Private notes for wedding dates, budgets and family preferences
See the shared team inbox

An honest note

What about gold rates?

ConvoBox does not fetch or promise live gold rates, and we suggest you do not put one in a broadcast. A rate that was right at 10 AM can be wrong by 3 PM.

The pattern in the phone above works well: designs and an invitation in the message, then a staff member quotes the day's rate and making charge once the customer asks. A written estimate with a validity of one day keeps everyone clear.

Which ConvoBox features do jewellery stores use most?

Guides to read next

WhatsApp for jewellery stores: questions

Short, direct answers. Still unsure? Message the team on WhatsApp.

How can a jewellery store use WhatsApp?

Jewellery stores share new designs with photos, answer price, weight and purity questions, book store visits with WhatsApp Flow forms, and send festive and wedding-season offers to segmented customer lists.

Can several staff reply to customers from one WhatsApp number?

Yes. The ConvoBox shared team inbox lets every staff member reply from the store's official number with their own login, assignment and private notes.

Can I track which Instagram ad brought a jewellery enquiry?

Yes. With the Meta Ads integration, chats from click-to-WhatsApp ads are tagged with the campaign and ad automatically.

Can WhatsApp show live gold rates?

ConvoBox does not fetch or promise live gold rates. Rates change through the day, so most jewellers share a price only when a staff member quotes it in the chat, with making charges. Marketing messages usually carry designs and an invitation to enquire.

ConvoBox for other industries

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